"If you buy cheap, you buy twice!" - Kilian
QUAMA is a commitment back to the roots of authenticity and durability, as you already know. Our products are unique, of excellent quality and every detail tells a story of timeless values and craftsmanship.
But why are these aspects of our products so important to us?
Why do we only work with craft businesses and not with factories that could supply similar and cheaper goods?
Why exactly is QUAMA’s corporate culture so special?
Join us on an inspiring journey to QUAMA’s core values and learn how these core values shape and permeate every aspect of the company.
The status quo and the importance of authentic craftsmanship at QUAMA
"Your code shapes your reality" - Kilian
As you can see through the blog of As we know from our company history , our mission statement or other sources, we are determined to fight against mass production.
It is one of our core endeavors to promote craftsmanship and strengthen its values in society and in the lives of our customers.
Our rejection of mass production is based, among other things, on its frequent lack of quality, social responsibility and ethical standards. It often wastes resources, promotes superficial consumer behavior and increases people's materialistic thinking, and thus has a negative impact on the entire modern world.
In contrast, there is the traditional, authentic craftsmanship that forms the core of QUAMA’s philosophy.
For us, craftsmanship means more than the ability to create something by hand. It is an art form that requires years of dedication and commitment. Becoming a master craftsman requires tireless discipline, constant refinement of skills to perfection, and lifelong learning. It is a way of life that enables daily growth.
That is why master craftsmen live and embody the values of a Quality Man.
That's why the master craftsmen we work with are able to create creations of outstanding quality and unique character because they never stop wanting to improve.
Mass-produced goods are often characterized by uniform, cheap, soulless products that waste resources.
Through their work, craftsmen create works with a unique character. Each piece bears the individual signature of its creator. This uniqueness gives each object a personal touch and a soul, making it something special.
Additionally, this process of manufacturing results in more sustainable products as it focuses on quality, functionality and durability, reducing the waste of resources while producing superior products.
Furthermore, master artisans keep their values and craftsmanship alive by passing on knowledge to the next generation and strengthen society with their teachings. Their practices and principles are carried on through their students and creations.
If they can find students to teach.
The shortage of skilled workers in Germany has reached a record low. You keep hearing in the news that the trades are lacking young talent, but you can't change it yourself and it hardly affects you.
Or?
Furthermore, it is not surprising that traditional crafts have problems finding apprentices when values such as discipline and personal growth are rapidly losing importance in society.
What makes matters worse is that in many places the industry is perceived as unattractive for the younger generation due to low wages.
The art of craftsmanship has so much to teach us.
The values of craftsmanship and the connection to QUAMA
We have already indicated above that we value master craftsmen both as guardians of their art and as people who live by the principles of a Quality Man.
The path to becoming a master craftsman is both challenging and rewarding. The qualities of a Quality Man develop in parallel with the craftsmanship expertise.
Common characteristics include, but are not limited to:
- the constant pursuit of improvement – a key characteristic of both the master craftsman and the Quality Man
- Another central commonality is the appreciation of quality; both attach great importance to high standards in their work. Both understand that quality is not only visible in the end product, but plays a role in every step of the process
- Furthermore, both have a high level of discipline, patience and resilience. Despite any setbacks, they remain steadfast and dedicate themselves to their task with great concentration.
- Maintaining all of the above values and behaviors over the years, continuing to work with dedication and continuous commitment despite all difficulties and remaining true to one’s principles with integrity add up to authentic competence
- This continuous striving for improvement inevitably results in a person who is a role model, which inspires others
At QUAMA, we believe that more men who continuously strive for improvement and act as role models can positively change our society by promoting values such as resilience, quality and personal development.
The world needs more people with the values of craftsmanship.
The world needs more Quality Men.
QUAMA is committed with unwavering commitment to facilitating the process of creating Quality Men by cultivating and transmitting their values and bringing them into the experience of our customers, thereby actively creating meaningful change in the world.
That is why QUAMA only offers creations and experiences that are imbued with these values.
Our products, through their exceptional quality and authenticity, embody the depth of craftsmanship that goes into every step of their production. This quality and authenticity are the direct result of core artisan values such as attention to detail, dedication and mastery.
Each of our products has a soul, its own story. Elements of this narrative begin with the careful selection of materials, the individual tools used in production, and the hand-crafted details. In the end, the product not only conveys the passion and skill that goes into its production, but also the cultural and historical values and traditions that make each piece unique.
When you hold one of our products in your hands, you immediately experience the values that permeate it.
You can perceive these values with your senses: how the fine texture of the leather feels, how the freshly worked wood smells, how satisfying the precise closing of a hinge sounds, the sight of the precisely crafted details of our pieces.
We create an immediately tangible connection to timeless values and quality that enriches and deepens your daily life.
Everyone who is part of the QUAMA community contributes to spreading our values. QUAMA master craftsmen, our community members and especially our customers.
This commitment strengthens our movement and supports the change to create a world based on quality and authenticity.
The unity of our master craftsmen, community and customers reflects our core values, which we will now examine in detail.
core values of QUAMA
We believe that the values embedded in craftsmanship are critical to creating creations of high quality and depth and enabling meaningful lives.
This mission statement explains the deep roots of QUAMA's core values in craftsmanship and underpins our duty to not only promote these values, but also to embody them as people and as a company.
Inspired by craftsmanship, QUAMA’s core corporate values are derived from:
- appreciation
- authenticity
- integrity
- exclusivity
Below we will take a closer look at these core values and show how they manifest themselves in all aspects of our work and shape our mission.
1. Appreciation
Appreciation is deeply rooted in craftsmanship. This respect begins with the careful selection of materials. Every piece of leather, every wooden element or raw material for the forge is chosen for the highest functionality and quality. This targeted selection is not only a sign of respect for the material itself, but also an acknowledgement of the connection between the craftsman, the material and the final product.
The first step of the manufacturing process begins with the appreciation that the craftsman has for the raw materials and ingredients.
That is why for QUAMA, the appreciation of our customers, community, employees and master craftsmen is part of our foundation.
Furthermore, QUAMA deeply reveres the craftsmanship legacy as a whole, so we are dedicated to its preservation and development, fostering a culture that values dedication and the individual skills of each person.
This appreciation is expressed to our customers through personalized products and services that recognize and respect their individual needs and preferences for quality and tradition.
In our community, we encourage sharing and appreciation of craftsmanship by celebrating our heritage through stories and content, building a deeper connection to our roots and supporting each member to strengthen these timeless values in their lives.
Meeting and exceeding these demands on ourselves is only possible because we ourselves believe that appreciation is an important value. This enables us to remain authentic in our actions.
2. Authenticity
Becoming a master craftsman requires more than just hard work. No one will be able to achieve mastery if they actually hate the tasks involved, find the methods and effort repugnant, and see no real meaning in the work.
On the other hand, the person who follows the path with passion and full, lasting conviction has the best chances.
Because just like the path to becoming a master craftsman, our path as a company is characterized by genuine passion and deep conviction for our work.
In our relationship with our customers, authenticity is manifested by offering creations that are genuine and individual, that have a soul and meaning.
We empower them to make informed decisions and tailor our offerings to their specific aspirations.
By sharing stories and encouraging direct dialogue between artisans and cultural experts, we create a platform for real, genuine relationships and experiences. We create a space where real experiences can be exchanged and cultural knowledge shared.
Our commitment to honesty and openness at QUAMA begins with transparent production and extends to ethical engagement with our suppliers and customers. We always remain honest in our communications and do not distort reality.
Authenticity is the key that enables us to create genuine, individual and meaningful experiences.
Living an authentic life means being honest about your values and beliefs. In this sense, enduring authenticity necessarily requires integrity. When someone acts authentically, they do so not only with passion and conviction, but also with a deep sense of their moral and ethical principles.
For QUAMA, it goes without saying that authenticity is a central pillar of our corporate values.
3. Integrity
Integrity is of central importance for a craftsman on his way to becoming a master, as it requires him to remain true to his principles at every stage of his work, to act ethically and morally, which in turn creates trust and respect among customers and colleagues. This commitment enables him to remain steadfast even in difficult situations and to maintain a sustainable, quality-oriented and progressive way of working.
For QUAMA, integrity is the natural basis for remaining true to our core values. Our unwavering loyalty to our values and high ethical standards in every action and decision shows that for us, the lasting commitment to honesty, quality and authenticity always takes precedence over short-term economic success. It is crucial to cementing our role as a trusted authority in craftsmanship.
Integrity is demonstrated to our customers by building trust through consistent quality, targeted products and transparent customer interactions.
In our community, we cultivate a culture of trust and mutual respect. We attach great importance to open and transparent communication, encourage the free exchange of ideas and support projects that have a positive impact on both the craft industry and society.
Integrity anchors our values and actions in honesty and trust. It combines it with exclusivity that reflects our unique perspective and approach.
4. Exclusivity
Exclusivity in craftsmanship is reflected in the uniqueness and rarity of the skills and products of a master craftsman. This exclusivity results from the combination of individual skills, materials and personal techniques.
It represents the pinnacle of skill and creativity that cannot be mass produced or easily replicated. In this sense, exclusivity is not only a mark of quality for the master craftsman, but also a symbol of individuality and the personal journey to mastery.
For QUAMA, exclusivity is crucial as it reflects our unique approach and our desire to go beyond the ordinary.
We are committed to providing our customers with customized products and services that offer an authentic and unique experience – one that is only possible with QUAMA. At the same time, we are building an exclusive community where master artisans and culture lovers come together to share and celebrate unique stories and authentic experiences
The spirit of exclusivity lives in every QUAMA product as we continually push the boundaries of the ordinary and offer enriching creations and experiences.
In summary
At a time when our daily lives are dominated by excessive media consumption, mass production and an increasingly superficial understanding of nutrition and purchasing decisions, we are faced with significant social and personal challenges. This trend has led to, among other things, higher rates of depression and the steady decline of testosterone levels in men.
In this context, QUAMA is committed to reviving deeper values that we derive from craftsmanship. Our brand lives and actively conveys many timeless values, including our company core values Appreciation, authenticity, integrity and exclusivity that permeate every one of our actions.
We are proud to be part of a movement committed to real quality and deep human connections and are committed to furthering our mission of living purposefully.
Our commitment goes beyond creating products; we strive to support individuals on their journey of self-discovery and self-development.
At QUAMA we see a future where more people live the ideals of Quality Men, inspired by our values.
We look forward to further developing our vision, creating new opportunities and making a significant contribution to a better world.
Discover our range for Quality Men and experience our creations that reflect your values.
